BRANDING + PACKAGING
Drawing on the old Norse word for barley, Hibarr (introduces a line of unique beer wine blends along with a paired malted barley snack. Hibarr prides itself on bringing local ingredients to its blends with OSU’s Barley Project barley and partnerships with wineries across the Pacific Northwest.
The brand focuses on the material aspects of its elements, and uses this to infuse a sense of luxury in each of its products. With a clean, sophisticated look that highlights the barley and grapes, the product stands out and is approachable for an audience familiar with either beer or wine.
This work won an award in the shark tank competition at Oregon State.
Done in collaboration with Daniel Anecito and Sean Flynn.